A growth partner for your HVAC company, paid on results you can measure

How the Growth Partner Program works

In short: time first, payment tied to results, terms in writing. The program is performance-based. Instead of a fixed retainer from day one, Ali puts in the strategic work at the start and is paid on results both sides can measure.

Because every HVAC company has different job values, seasons and capacity, there is no standard formula. Each partnership gets custom terms, written down before work starts. Those terms cover three things:

1. The baseline: where your booked jobs, leads and revenue stand today, split by season and job type.
2. The measure: what counts as a result, and which system records it (call tracking, your CRM or dispatch software, invoices).
3. The payment: how Ali is paid when the measure moves, and what happens in a slow month or a record cold snap.

The Growth Partner Program page goes through each step, and the guide to measuring results shows how to build a baseline nobody argues with later.

Why aligned incentives matter in HVAC

A fixed fee pays the same whether your phone rings or not; a performance arrangement doesn't. That single difference changes behaviour. A partner paid on results has a reason to care about the boring parts: whether your dispatcher answers on the third ring, whether a $14,000 furnace and AC replacement quote gets a follow-up call, whether reviews are requested on the day the job closes.

Here is a simple check you can run on your own numbers. Say your average replacement ticket is $11,000, your gross margin on it is 35%, and you close 30% of replacement estimates. Each estimate you run is worth about $1,155 in gross profit ($11,000 × 0.35 × 0.30). Ten extra estimates a month is roughly $11,550 in gross profit. A partner who is paid on results cares about those estimates being real, booked and closed, not just about the number of clicks behind them.

Alignment is not magic, though. It only works when the measure is fair, which is why the baseline matters more than the pitch. Our comparison of performance-based and fixed-fee marketing covers the trade-offs honestly.

Who qualifies, and who should pick a fixed plan

Partnerships are limited, so we look for a good fit on both sides. The questions we ask are practical:

• Can results be measured? You need call tracking, or a willingness to add it, and job records that show what was booked and invoiced.
• Can you handle more work? Extra leads are useless if your technicians are already booked three weeks out in January.
• Is there room in your market? A partnership needs space to grow, whether that's a new service area, a neglected job type or a weak online presence.
• Will the owner stay involved? Monthly reviews of the numbers are part of the deal.

If the answers don't line up, the fixed-fee plans are the honest alternative. They start at $2,998 per month, and websites start at $3,500, in Canadian dollars plus GST/HST based on your province (GST and QST in Quebec). See pricing for what each plan includes, or check your own position with the partnership readiness guide.

What the work looks like in practice

Whatever the arrangement, the marketing itself is familiar work done carefully. It usually draws on four areas:

• Baseline and results tracking, so every call and booked job is counted
• Local SEO and Google Business Profile, the channel that compounds over time
• Google Ads and paid lead generation, judged on booked jobs rather than clicks
• Website and call conversion, so more of your current visitors become booked visits

The services overview explains which to start with.

To be clear about our role: we are not an HVAC contractor. We plan and run marketing and advise owners on growth. We never install, repair or service equipment.

Proof from our HVAC work

Our published results are from HVAC and heating companies, and each names the client. HVACDeal.ca generated 500+ leads at a 12:1 ROI. CombiBoiler.ca reached 300% ROI with 300+ monthly leads. BCWide.ca saw 3× leads in 90 days. These figures come from our HVAC marketing work generally; they are not a description of partnership terms. The results page explains what each one shows.

Across Canada, from Vancouver

We work with HVAC companies in all 10 provinces and 3 territories. Climate, fuel mix and rebate programs change what a fair baseline looks like, so each region gets its own page. Start at areas we serve.

HVACGrowthPartner.ca is part of the Sedighi.ca and SAZ.ca group of companies. It is Canadian, headquartered in Vancouver, British Columbia, and led by Ali Sedighi, MBA in Technology Management, who has 17+ years in digital marketing and has built 150+ live HVAC websites. It sits alongside HVAC.Agency, the group's HVAC marketing agency. Read about us or go straight to contact.